Augmented Reality

2018 / Behind the Scene

What a crazy idea for a unic campaign !
Based on the main Etams mobile Application,  the brand offer a suprise for the fashion week. Put the Icon everywhere around you.
A technical challenge for us a sooting based on volume capture.

Producer : DVgroup
Executiv producer : Paper Street Studio
Director : Jeremy Roux
Line producer : Eddy Besse
Post Production : Paper Street Studio